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Subjects / LC Business / Unit 5: Business in Action

Marketing and the marketing mix

Marketing concept, segmentation, positioning and the 4 Ps.

5th Year6th Year HigherOrdinary
22practice questions

Fill the gaps: 1 · Match the pairs: 2 · Multiple choice: 7 · Select all that apply: 2 · Numeric answer: 2 · Put in order: 2 · Short answer: 2 · Written answer (self/teacher assessed): 4

Each question has up to three hints, a worked explanation, and is tracked in your progress and review plan.

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Multiple choice
Which of the following is an example of PUBLIC RELATIONS?
Choose one answer
Hint 1

PR builds goodwill and a positive image.

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